A Study on Sales Agent using Case-Based Reasoning for Electronic Commerce

Baek Gyoon Sung, Sang Hee Kim, Duk Won Park · The Transactions of the Korea Information Processing Society · 2000

In this paper, We describe a design of sales agent for support for negotiation during sales support on the Internet within Case-Based Reasoning (CBR) solutions. First, We propose an multi-agent system which can effectively search complex product on the WWW. And we represent databases and case-bases and propose a CBR cycle for sales agent. We then implement some of them in a prototype for a sales agent and a case study is shown where preliminary approaches are used to negotiate with a customer about his demands and available produucts in a CBR-based Electronic Commerce solution.

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