Corporate Voice, Tone of Voice and Controlled Language Techniques
Lina Henriksen, Bart Jongejan, Bente Mægaard · 2004
Corporate documentation and publications should signal the company's key personality values.In this paper we show that the concept of Controlled Language may be extended to also cover Tone-of-Voice, and we see similarities and differences between Readability and Tone-of-Voice. %DFNJURXQG DQG 3XUSRVH,QWURGXFWLRQ Many companies are realising the opportunities offered by language technology for supporting and streamlining document production, not only at the level of using correct terminology etc, but also at the level of supporting the right Tone-of-Voice of the corporate language.The present paper presents results in this area achieved in the Danish VID project (VIden og Dokumenthåndtering med sprogteknologi -Knowledge and Document Handling with Language Technology).VID is headed by Center for Sprogteknologi (Centre for Language Technology).The project group includes three large Scandinavian companies with high demands for quality and efficiency regarding document production, as well as two Danish technology companies specialised in search and knowledge organization participating as technology providers.The aim of the project is to examine, develop and/or refine HLT techniques for acquiring and representing relevant parts of domain knowledge and corporate language in the participating companies, specifically oriented towards information retrieval as well as efficient and high quality production of documents.