Case-Based Slogan Production
Martin Žnidaršič, Polona Tomašič, Gregor Papa · 2015
This paper presents a case-based approach to automated generation of slogans. We use a collection of cases out of which the se- lected ones get transformed and adapted to a new context that is rep- resented by a textual description of the slogan's target. We also propose a methodology for evaluation and ranking of the nal results. The ap- proach is experimentally applied to two real-world use cases. The results indicate the ability of the approach to create slogan prototypes and reveal the issues to tackle in the next steps of solving this challenging problem.