The Design and Implementation on Client Management System of Tobacco Enterprises
XU Le-ping · Computer Knowledge and Technology · 2007
On the basis of the existing demand and development tendency of customer relationship management application in some tobacco enterprise and the characteristics of customer relationship management theory,this thesis proposes the optimization strategy of customer relationship management based on data mining technology,and analyzes the concrete function of data mining technology in customer relationship management and studies its data mining process,describes the concrete realization of prototype confirmation system and discusses the practical feasibility.