The Innovation of Children's Mobile Applications
Hu Luo · Journal of Beijing Institute of Graphic Communication · 2015
Children's mobile application products are highly demanded by mass market,while developers have to find the road of innovation to against the homogeneity and cheap copy in the globalized market competition. This paper summarizes five innovation paths from the perspective of content planning,including microinnovation of mature products,binding to social network,wearable device innovation,target audience and particular scenario focused innovation and product marketing dissemination.