On Sales Strategy of Beijing 2008 Olympic Games Commemorative Coins
Zhao Kai-er · 2004
By means of literature, mathematical statistics and study on material objects, this paper systematically compares the issue of commemorative coins sold by all previous hosts of the Olympic Games with that of Chinas' PE commemorative coins and analyzes the difference between them. It reveals the dynamic characteristic and the rules of success and failure about the issue of the Olympic Games commemorative coins, and suggests significant conception of sales promotion for Beijing 2008 Olympic Games commemorative coins. For the 20th Olympic Games commemorative coins, new traits must be blazed in size, variety and design, and its issue must be controlled. Also, the system, the way and the levels of the issue must be restructured. In addition, links in the sales chain must conform to the standard. At the same time, we must carry on active sales propaganda so that more and more people get acquainted with Olympic commemorative coins, and the number of people get acquainted with Olympic commemorative coins, and the number of people collecting commemorative coins increase greatly.