A Study on C2C E-Commerce Logistics Development Strategy from the Perspective of Principal-Agent
Guo Jun-sheng · Ecological Economy · 2011
The analysis of C2C e-commerce logistics process found that the dual agency relationship in the C2C e-commerce logistics system leads double moral hazard logistics of sales and logistics business,so the gap between the buyer's expectation of the logistics efficiency and logistics providers' actual efficiency expand.By strengthening the role of logistics providers,to build long-term behavior of the trading environment conducive and to establish a trading platform for shoppers may coordinate the relationship between the C2C e-commerce subjects and eliminate the cause of the logistics agency relationship issues.