Current Situations of Conventional Rice Seeds Marketing and Countermeasures
Ligang Hou · North Rice · 2008
The competition of conventional rice seed industry is more and more intense.In the situation of low profit,the enterprise could gain ideal economic efficiency only to grasp the market,create marketing strategy and improve the man-agement.The marketing strategy for conventional rice seed sale was proposed involving seed renewal,sale network stabi-lization,excellent post-sale service,and honesty policy,to provide the theory support and the practice reference for con-ventional seed enterprise when implementing business strategy.