The Research of Appling Client RelationManagement System of Power Supply Enterprise
Jian Wei Lv · Power Demand Side Management · 2004
Through statement of the background and system configuration of the Customer Relationship Management(CRM),This paper analyses the approach of transformation from information management to knowledge management,puts forward the method for power supply enterprise to put in practice the CRM and its benefit by mining its customer resources and forming the support system for power marketing decision-making.It also addresses the four key points that should be considered in order to carry out with success.