Application of Web Mining Techniques in Electronic-commerce
Huang Jinfeng · Journal of Fujian Institute of Education · 2007
With the rapid speed development of Internet, Web mining which has unique advantages is acting more and more important role in the electronic-commerce application.This article mainly discussed the concept and classification of Web mining,and elaborated the Web mining′s process and the methods,finally illustrated that the Web mining was concretely applied in E-Commerce.