Research on Marketing Strategy of Commercial Fitness Club under the Vision of 4P Theory
Li He · Bulletin of Sport Science & Technology · 2012
Along with our country economic structure adjustment,the reform of the sports system has undergone a profound change and attracted the vast number of fitness enthusiast.Through using the method of literature review and logical analysis,from the point of marketing strategy of commercial fitness club,combining with products,price,channel and promotion of 4P marketing application in commercial fitness club,this paper tries to provide theoretical basis for our fitness club operation and development.