The application of customer relationship management in physical examination organization
JI Jian-ying · 2008
Implementation of customer relationship management (CRM) can share customer's information, mine customer's requirements, find potential customers, analyze market using potential relationship rule, and analyze market trend exactly. This paper introduced the concrete implementation plan of CRM in physical examination organization in order to share it among marketing personnel and customer maintenance personnel. Consequently, sales performance and satisfaction of customer will increase greatly.