Game Analysis of Road Freight Transportation Enterprise in Market Competition
XU Mao-zeng · Journal of Chongqing Jiaotong University · 2007
The intense market competition seriously threats road freight transportation enterprise's development day by day.How to face and avoid the threat of price fights has become the focus that the road freight transportation enterprise should pay attention to.The game theory being taken as a tool,and Bertrand widowed occupation model being used,the establishment road freight transportation enterprise alliance benefit is analyzed through a series of benefit matrixes to conduct the research to the choice of the road freight transportation enterprise in the market competition strategy.The non-price competition under the difference development strategy instruction road freight transportation enterprise alliance is obtained,which is the effective choice of the road freight transportation enterprise that faces the market competition.