Application research of clickstream data analysis based on e-government
Yanjie Liu · Journal of Henan University of Urban Construction · 2010
Based on the idea of user behavior analysis,the paper presents a viewpoint of integration of clickstream data analysis based on e-government.By loading clickstream data and government information in a clickstream data warehouse, and using the technology of intelligent analysis to mine rules hidden behind the network behavior,it can help to master the sustaining degree of citizen on the government policies and news as well as their preferences and interests,then, provide more personalized web services support,and better improve intelligent, personalized e-government system.