Web Data Mining Technology in E-commerce
Pan Hao · Computer Knowledge and Technology · 2010
E-commerce is a modern business model,data mining is an advanced information processing technology. With the development of electronic commerce gained momentum,e-commerce data mining will be a very promising area. Introduced the concept of Web data mining and classification,discussed e-commerce Web mining process and methods,and described data mining in electronic commerce applications,revealed data mining in e-commerce in the broad application prospects.