Communication Modes and Effects of Twitter
Yuan Li-xiang · Journal of Anhui Normal University · 2011
Twitter refers to information sharing and access platform based on customer relationship.Unlike SNS,micro-blog propagation mode is a kind of fissile and multi-center communication.From perspective of effects,micro-blog is very easy to form sensational effects of focus in short term,the long-term effects strongly penetrate,but its civilian effect is weak.Micro-blog's propagation fragments are apparent,its information content is complex,rich and free,but the gatekeeper intervention is necessary,and its propagation mechanism needs to be improved.