SWOT analysis of sports lottery sales industry
Peng Dao-hai · Wuhan Ti-Yuan xuebao · 2010
SWOT analysis and demonstration of chances,challenges facing the Chinese lottery industry were adopted to build sports lottery industry matrix and develop the SO,WO,ST,WT strategies.It was proposed that distribution of sales network should be better designed,informaiton counselling be better provided,more sports culb activities be organized and develop bigger consuming market.