Web data mining used in the personalized recommendation service
Ling Yin · Microcomputer Information · 2009
With the rapid development and popularization of the Internet, network activities are more and more frequent. Especially the booming Ecommerce makes online shopping new fashion. However, people are lost in the overwhelming information and spend lots of time on searching, because of the progressively increasing of the amount of information on the Internet. Therefore, it is very necessary to provide better service for users. Here we analyzed and discussed association rule mining algorithms and used this to achieve web personalized recommendation service, based on the data mining theory.