Research on Strategies of Marketing System Operation and Maintenance Management Based on SWOT Analysis Method
Wenxiu Xu · Water Resources and Power · 2011
As the marketing business application system of SG186 information project has been put into use,electric power enterprises are faced with some issues in operation and maintenance management of the marketing system.And then the SWOT analysis method is used to analyze the advantages,disadvantages,opportunities and threats of the operation and maintenance management development in the current environment in Liaoning electric power limited corporation's marketing business application system.Finally,it discusses four kinds of development strategies such as SO,ST,WO and WT,which provides reference basis for the next operation management.