The Characteristic Analysis of Product Placement in SNS,Taking the Case of Kai-Xin Net
Sun Ron · Yishu yu sheji · 2010
By introducing the actual situation of Product Placement used in Internet,the paper concerns itself with the application of Product Placement in Kai-xin Net which is a famous social networking site in China.In the case of Kai-xin Net,we can come to a decision that Product Placement used in SNS is characteristic of unconsciously i nfluence,mandatory,repeatability and accurately counting the effect of advertising.The paper has provided useful experience and lessons for the development of Product Placement in SNS in a direction conducive to specialty and boom.