Customer relationship management——is it the right remedy for electric power marketing service?
Wnag Yong · Power Demand Side Management · 2006
Customer relationship management (CRM) is the basis of building modern marketing system.It's unilateral to equate CRM with CRM software or equate CRM software with marketing analysis system.In light of power industry character,CRM should establish market guidance of making customers as core and the operation strategy of making benefit as aim,then get equilibrium among the three ones.Building modern marketing system by CRM needs CRM software and the leading of CRM conception.