Customer Relationship Management of the Third Party Logistics Enterprise
Bin Dan · Industrial Engineering and Management · 2004
Customer relationship management strategies of the third party logistics enterprise are proposed. The strategy planning, enterprise goal, enterprise culture, logistics alliance, and software system are analyzed. A four-level architecture of customer relationship management of the third party logistics enterprise is established, which includes customer information collecting level, customer information process level, customer information output (use) level, and support system and technology level. The key technology to implement customer relationship management of the third party logistics enterprise, such as logistics cost performance analysis technology, logistics network schedule technology and data mining technology etc are also discussed.