The Memes in Trademark Words
Yingying Qiu · Journal of Nanjing Institute of Industry Technology · 2009
The paper introduces the concept of meme and its life cycle,expounds the reason why idioms,common sayings,famous remarks and classic poems become successful memes and propagate in trademark words.It also analyses genotype and phenotype of trademark words,in a hope of providing some useful hints and references for creating powerful trademark memes.