PR Practice Analysis of University Journal Editingl Work
Xie Ming-jun · Journal of Yulin Normal University · 2009
In the process of editorial modernization, Public Relation (PR) Awareness is essential for the editors in the Journal Editorial Department, which plays an important role in the improvement of the Journal editing work. In a broad sense, Journal’ s PR practice includes not only the horizontal PR, internally and externally, but also the longitudinal PR, upward and downward. To fully understand the importance of PR awareness, understand the basic content of Journal of PR practice is the ideological basis for the Journal’s editorial work; to improve Journal editors’ PR quality, do a good job in the Journal’ PR practical work is the methods and guarantee of Journal editing work.