Research and Application of System Model of E-Commerce Oriented Web Mining Technology
Xue Shan-lian · Nanjing Hangkong Hangtian Daxue xuebao · 2004
To solve the problem of data rich and information poor, Web mining is increasingly used in E-commerce. Based on the research on the technologies of E-commerce and Web mining, an E-commerce oriented Web mining application system model is presented. The system model is composed of data collection, data disposal, data storage, pattern discovery, pattern application, and customer application. Theoretical and development technologies of the six layers are discussed. By building the system model, an application system of E-commerce-oriented Web mining is developed.