On WeChat Marketing Strategy of Businesses Based on SWOT Analysis
Mi Li · Journal of North University of China · 2015
WeChat marketing,as an emerging online marketing mode under the situation of new media,is characterized by low cost,easy operation,fast transmission of information and strong interactivity,but an inclination of producing redundant information.What it brings to the businesses is not only opportunities,but challenges as well.The paper,based on SWOT analysis,namely,analysis of strengths,weakness,opportunity and threats,proposes a WeChat marketing used by guaranteeing the quality of service,improving the user experience,realizing the integrated marketing between Wechat and microblogging,combining with the same or different brands,and perfecting the system of safety.