The Breakthrough of Culture Building of Gaozhou Liquor Enterprise-the Introduction and Performance of CIS
Guo Wu-lin · Liquor Making · 2013
The well-known enterprises at home or abroad usually pay much attention to the introduction and performance of CIS.It is not necessary to carry out CIS strategy until the enterprise development to a mature stage.Gaozhou Liquor Industry Co.Ltd.is a second-tier liquor enterprise developing quickly during recent years,therefore the comprehensive design and application of CIS is necessary.Due to current status and strategic focus of the enterprise,the procedure of the CIS construction was put forward: after well designing of GIS entire promotion,the enterprises should concerntrate and express its own MI recently.And then guided with MI,the enterprise VI system should be developed and applied.After that,the BI system should be improved gradually.The reconstruction of the enterprise symbol is the key step of the whole strategy.Taking account to its own advantages and the successful experience of the famous liquor enterprises,the Gaozhou liquor enterprise should combine the construction of national industrial tourism demonstration site with the introduction of enterprise VI.