The Research of Software for Customer Relationship Management System Based on Data Warehouse and Data Mining Technology
Jie Cui · Microelectronics & Computer · 2006
Firstly, this paper introduced the concepts and denotative meanings of Customer Relationship Management (CRM), and presented the logical structure model of CRM based on them. Then it introduced the application of Data Warehouse and Data Mining technology in CRM. Finally, it presented the realization method of CRM system based on middleware technology.