The Current Condition and Development of IRM in the Chinese Listed Companies
Chen Bei · Journal of Southwest Jiaotong University · 2005
Investor relationship management is one of the most important strategic administration behaviors that maximize the value of the listed companies of our country. Starting with recommending advanced experience of foreign IRM, this paper elaborates the necessity of implementing IRM and analyses some obstacles of implementing IRM of the listed companies, and puts forward the strategy in allusion to the listed companies of our country. Furthermore, this paper explains in detail the strategic ideas of how to set up the information platform which can interact with investors and how to set up the evaluation standard of implementing IRM of the listed companies.