The Economic Analysis of Consumer Rights and Interests Protection in E-commerce
Hengnian Li · Commercial Research · 2004
In e-commerce, information asymmetry between operators and consumers causes a more serious problem of consumer rights and interests protection. Through signaling games of incomplete information, the problem of consumer rights and interests protection in e-commerce is analyzed deeply.In order to reducing information asymmetry between operators and consumers in commerce and to protect consumer rights and interests in e-commerce,some corresponding measurements must be formulated.