Research of Web data mining based on electronic business
Xuejun Xu · 2006
With the development of Web techniques,the electronic business website becomes a kind of new marketing mode.How to attract customer to click and increase merchandise sale rate is the key to enterprise to promote competition ability.The Web data mining is the process by using data mining methods to discover useful information through analyzing the information of the Web page contents,pages structure,and the customer interview.It is helpful to make a decision and can help customer more availably to browse,search and order a goods in a short time.