English-Chinese Translation of Brand Names within OT Framework
Jun Xu · Journal of Hebei University of Technology · 2010
The present paper applies the optimality theory to the English-Chinese translation of brand names.Based on the System of Complete Translation Strategies of Technical Words proposed by Huang Zhonglian and Hu Yuanbing,the paper establishes a system of translation strategies.It gives an OT account of different types of translation strategies of brand names,and proposes the constraints hierarchical ranking for brand name translation