Creating Web Platform to Improve the Relation Between Real Estate Enterprises and Customers
Li Li · Journal of Hunan University of Commerce · 2008
Now the consumption of real estate is a hotspot of promoting economic growth.But the level of marketing in real estate enterprises is not high in present consumption market.The information asymmetry and less attention to the demand for services make the relations between real estate enterprise and customer more stressful.Creating web platform can publish enterprise information,improve the communication with customers,promote the level of on-line service,enhance the brand building of enterprise and improve the relation between real estate enterprises and customers.