On the Causes of Attenuation of Communication Effect of Traditional Media——Based On the View of Information Sociology

Xie Jun-gui · Hu'nan Shifan Daxue shehui kexue xuebao · 2008

Information society bring huge impact and cause a serious of problem,the attenuation of the communication effect of traditional media is the most notable among them.With analyzing depthly the cause of attenuation of the communication effect of traditional media,It can be summed up in four aspects: movable replacement,involution dilution,structural atrophy,the concentration weakening.

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