The Characteristics and Functions of the 29~(th) Olympic Game's Culture Communication
Feng Xia · Journal of Beijing Union University · 2007
Beijing Olympic Game will be a good moment for China to mold its national image.The communication of Beijing Olympic culture has such characteristics as cross-culture communication and digital intermediary communication.The author believes that the functions of Beijing Olympic culture communication are to promote culture conformity,culture creativity,and culture heritage by hosting the 29~(th) Olympic Games.The Olympic culture in Beijing expresses not only Olympic culture's transmittability and its creativity,promotes the realistic influence of Chinese culture,and strengthens the strong foundation for the development of Chinese sport culture after the Olympics.