On the Key Preponderance and Creation Practice of Web-advertising
Nie Wei-bin · Xiaogan Xueyuan xuebao · 2005
The high integration of mass and interpersonal propagation brings forward a media caned cyber. Web-advertising relates much to the development of the electronic business with interactive communication pattern, deep information service and flexible medium tactics as its key preponderance. The critical point of its new phase creation is to explore the interactive features of the cyber propagation and create its expression style.