Research on the Impact Model of Agricultural Produce Emergency on the Customer Confidence
Xiong Long · Hubei nongye kexue · 2012
The mass of agricultural emergencies have attracted attention of scholars and society;and how to restore customer confidence has become an issue which needs to be solved eagerly by agricultural emergencies enterprises.Arecovery model was built on the basis of an integrated mode of customer confidence theory and emergency incident theory.And pathway and countermeasures were fut forward from three aspects inclding transaction behavior,public behavior and the relationship behavior,which could recovery customer confidence after the emergency as well as provide useful thinking for the enterprises to take remedial measures and recovery customer confidence in crisis.