Analysis of dynamic consumer detailed segmentation model based on cloud model

Yijun Li · Ha'erbin gongye daxue xuebao · 2007

According to the shortage of the available data mining models in salving uncertain behavior of the customers,a dynamic customer classification model based on cloud model is put forward.The model puts dynamic theory of the cloud model is put forward into the back disposal of classification state collection,and achieves dynamic classifying machine disposal process according to programmer of the probability of subjection degree.By experimentation,this model could describe the indefinite and random character of customers' behavior impersonally and also has good segmentation effect.

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