Research on Feasibility Analysis for CRM Project
Wenhuang Liu · Jisuanji gongcheng · 2006
Customer relationship management(CRM) is a powerful tool for improving the kernel competition capability of an enterprise.But how to improve the implementary successful rate of CRM projects is still an imperative solved problem.The key solution is to improve the validity of feasibility analysis.This paper puts forward a kind of original,case database-based measurable feasibility analysis approach.The simulation result shows that the approach is an effective way to carry out feasibility analysis.