RESEARCH AND APPLICATION OF WEB DATA MINING ON PERSONALIZED SEARCH ENGINE
Yang Guo-lin · Journal of Inner Mongolia Agricultural University · 2009
Web data mining is a comprehensive technology which is the combination of data mining technology and Web,is a new domain of mining the WWW resources,provides technical support for search engines' personality.This paper studies the association rule rough entropy mining algorithm and double clustering algorithm,designs a personalized search engine which is based on the traditional search engine.This personalized search engine uses Web data mining technology,can provide the users with web pages which they interest in according to their interest.