The Research on CK(Customer Knowledge)Based on PC(Product Contact)
Kepin Wang · Sci-Tech Information Development & Economy · 2013
CK is a key resource for improving enterprise's competitiveness and a base for customers'participating in enterprise's activities,which consists of two aspects of enterprise's CK and customer's product knowledge(PK).Nowadays,the research on CK focuses on how to collect,transform,use and share CK and ignores the research on customer's PK from the angle of customer.Around the process analysis of the contact between customer and product,this paper defines enterprise's CK and customer's PK from two angles of enterprise and customer,builds up the comprehensive CK content system,and discusses CK's characteristics for providing the theoretical basis for the further research on customers'participating in enterprise's activities.