An Investigation and Study on Information Needs and Service of Fruit Industry from the Perspective of Fruit Farmers
Yang Mu-rong · Anhui nongye kexue · 2011
Through investigation on information needed for fruit industry and the experience of fruit industry information service,the current situation and existed problems in the supply and needs of fruit industry information were expounded.The farmers needed the technology information and market information mostly,and they didn't care about information such as storage,preservation,product quality and quarantine;Fruit growers obtained cultivation technology and marketing information mainly from their relatives,friends or villagers;Agricultural departments and relevant organizations didn't play their roles in satisfying the information needs of fruit farmers;The information ability of farmers was the important factor on getting cultivation technology and marketing information;Fruit farmers didn't understand agriculture information network,and there was low utilization rate of online fruit industry information,so they hoped to receive relevant training to improve their information acquisition ability.In the end,some suggestions on how to satisfy fruit framers' information needs were put forward so as to better carry out fruit industry information service.