Application of Web Log Mining Technology in E-business Website
Shouning Qu · Journal of Shandong Institute of Light Industry · 2008
In the E-business website,we can mine the valuable information according to the customer visit log and also can divide customer group and discover the potential customer according to the information.This enables the website to be possible to provide the personalization information service and develop the pointed E-business activity in order to promote achievement.The Web log mining is the application of data mining on the website.The paper introduces the web log mining and shows us the steps and methods of web log mining.It also analyses the web log mining tool,and introduces the application of the E-business on website.