Web usage mining and its application
Yong Zhang · 2004
Theoretical progress of the mining technique such as data mining,web mining,and web usage mining as well as their practical application are introduced,and an exploratory investigation of mining algorithm improvement is also conducted.In order to efficiently help the managers of Web-sites manage the sites and aid the businessmen with a controlling strategy over whole markets,an algorithm for finding all major access pathes is presented,where the method of mining serial pattern in transaction database in a given web log is employed.It is verified that this method is successfully functional.