A research on the CRM application in 3G operation
Liu Can-mei · Journal of Xi'an University of Post and Telecommunications · 2006
3G is about to be operated in our country.Along with the drastic competition in telecom market,high speed increase of customer groups, the customer relations management(CRM) in 3G operation is more and more important.Base on the technologic and economical attribute of 3G and the requirements of business development,this paper analyzes the CRM requirements of 3G business and the application of CRM in 3G operation.It discusses how to develop high-value customers and new business effectively,and promote the growth of 3G value chain in detail.