Research on practical cases of Chinese online game industry

Song Chen · Dalian Ligong Daxue xuebao · 2005

Online game industry in China has developed for 5 years. During these years, it has been developing so fast that it drives other industries developing simultaneously so as to form an integrated industrial chain and make great contributions to the development of the national economy. Combined with the industrial organization theory and having analyzed the practical cases' data and China's online game industry's market structure, market performance and market efficacy, this paper points out its advantages and limitations of the development and provides them to China's online game industry's future development for reference.

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