Application of Web Data Mining on Web Transaction
Guangquan Zhang · Chongqing Shifan Daxue xuebao. Ziran kexue ban · 2007
Data miming is the most effective means to solve the problem of blast,and it becomes one of the hottest research fileds.With the rapid speed development of Internet,Web mining which has unique advantages is playing more and more important role in the Web transaction application,and large volumes of data such as user address or URL requested are gathered automatically by Web servers and collected in access log files.In the Web transaction,the user's browsing behavior can be discovered by applying Web data mining technology to Web data,such as server logs.And it's helpful for the modern enterprises to provide personal information service and make their electronic commerce strategies.We first analyze the new characteristics of Web data mining on Web transaction and present its concrete usage in this domain.Then we discuss the method to be used in the Web transaction.