Customer Relationship Management Based On Data Mining
Xinhai Zhao · Ordnance Industry Automation · 2005
The Customer relationship management system based on data mining technique consists of data storage and colligation, multidimensional date analysis, data mining, model storage, method storage. The system includes data pretreatment, pre-sell analysis and forecasting analysis model. The forecasting model was built up with NN, client's future ability of payoff was forecasted according to the current ability of payoff, and thus decision-making supports were provided for the enterprise.