The Applied Research of Web Usage Mining to B2C Web Sites
Lei Bing · Commercial Research · 2006
Web usage mining (WUM) is the application of data mining techniques to usage patterns from Web data. One of the application areas is the research of customer behavior in B2C sites.This paper analyzes the process model of WUM,introduces the WUM methods and discusses the browsing and purchasing behavior of customer in B2C.It ex- presses the applied areas of WUM in the B2C sites.