The conception and control of universitys ’media culture
Sheng Cao · Journal of Qingdao University of Science and Technology · 2007
The university media culture is the main bearer in the university culture broadcasted among the teachers and students as well as the society,and keep with the time,it is one of organic compositions in the university culture,as well as the main channel.The university media culture includes printing,electronic and new media.The printing media is kept easily and read by the teachers and students everywhere and everytime.The electronic media s’ feature is faster,effective,presentive and cordial.The new media is mainly composed of the internet media,its feature is interactive,faster,extensive and open.The effective social control measure is taken to enhance the university media culture.Firstly,enhance the construction and quality of the university medias’ gatekeepers,secondly,insist on the principle of the party,thirdly,occupy the position of the internet and last,strengthen the media study on the audience.